About Us

It is a matter of Pride for us that people love the Spirits that we’ve built over the years – each having its own consumer base & standing atop in the market. And, it is that very love that inspires us to be on a constant quest to perfect the art of making the best alcohol India has seen at a price that makes it accessible to just about everyone.

We believe a good spirit takes time & character. All of our spirits are made using only the finest grain spirits combined with the best quality of ingredients. We at Highfield strive to create a benchmark of a certain quality standard & taste. This helps us maintain a stringent quality control methodology that’s been perfected over the years.

The Legacy of Charlie

The foundation of what is now known as Charlie was set up in 1973 by Mr. Nanak Singh. It is Charlie’s indisputable quest for perfection that ensures you get the best in spirit. Today, Charlie serves the nation with some of the finest, richest and rarest liquors India can offer at a price that makes it accessible to all.

Charlie — Bring Out The Best In You

Charlie Whisky

Charlie Vodka

Charlie XXX Rum

Charlie XXX Gold Rum

Charlie Whisky

Charlie Vodka

Charlie XXX Rum

Charlie XXX Gold Rum

More Brands By Highfield Distillery

Kings Gold Whisky

Highfield’s Vision

Highfield’s constant strive for perfection is what makes our blend superior in taste while maintaining a price range that invites all. We strive to continue to serve some of the finest Indian Liquor the country has seen.

A Note On Sustainability

Highfield frequently collaborated with NGOs to promote a sustainable approach wherever we can. We partnered with the Guala Closures Group for our Vodka to ensure that the process behind building its cap is a sustainable one.

The group closely works with NGOs such as the Vikalp NGO to take a leap forward in their common goal of combating malnutrition & climate change. With that said, the company uses renewable energy (wind power), which aligns with Charlie’s goal of a sustainable future – reducing CO2 emissions, electricity usage & diesel consumption.

Highfield’s Timeline

Our Team




Director at Highfield Distillers and Bottlers


President Operations


Logistics Supervisor


Heads the Operations Team in Delhi / NCR Region